Johanna McIntosh said,
March 2, 2010 @ 9:51 AM
Attended last night the Symposium on Clean Technology – I moderated the panel discussion on lifestyle change.
We covered a lot of topics including the fossil fuel debate, but trying not to dwell on a single part of a much bigger story, we came back to all of the aspects of clean technology and what needs to happen for people to adopt new practices in their homes, businesses etc. I will give you some of our discussion headlines.
Lifestyle change happens when it is not an inconvenient. readily available in our lives, made easy and cost effective for people to adopt.
Facilitate the ability for business to participate in getting their innovative clean technology products to market. Create an advanced manufacturing capability so production happens locally.
This facilitation should come from industry, intra-industry and government working together to enable a market-driven need for clean technology adoption in our communities, homes, businesses – lifestyles.
Again, industry, intra-industry and government need to work together to TIMELY ensure the standards, regulations and policies are in place to facilitate development and not hinder it.
Key is the consumer should not be one to pay the brunt of costs associated with adoption. Make it easy to chane not difficult. Policies need to reflect this.
This type of approach creates a market pull strategy or market demand for adoption as opposed to the current model of a push strategy where government and industry are pushing technology which results in really great prototypes but not end user produc in the market.